Look to Hollywood and Madison Avenue for Inspiration
One of the key components to a good case is a theme. The theme should speak to the judge or jury. It does not need to be long or complicated, a simple sentence works best. For example, everyone remembers Johnnie Cochran’s “if it doesn’t fit, you must acquit.”
If you are not creative, or have hit a wall in the creative process, look to Hollywood and Madison Avenue for inspiration. Billions of dollars are spent by the movie and advertising industries to create messages used to sell stories and products. Watch television commercials, successful movies, and advertisements to help get the creative juices flowing. You might even find your theme.
